Rule 5 is one of my favourite Rules and a firm favourite with many of you also, I know. Today you can read an extraordinary Rule 5 story and get a candid insight into an unusual world!
“The tools for Taming Tigers are all around you”.
Strangely, of all of the Rules, it is the one that meets with most suspicion. “It can’t be that easy to get allies and supporters” (the Tiger roars at people). And the one that fewest people seem willing to test out. Perhaps it is because reaching out to others is such a scary thing to do. We certainly risk rejection. We certainly allow ourselves to show vulnerability in the act of asking for advice or assistance. But it works. And the rewards are so great!
The extraordinary Rule 5 story that you can read today is from fellow Tiger Tamer, Sara Campbell.
Sara is a professional freediver. In a highly competitive global sport, she is reigning World Champion in her discipline. And on Thursday 2 April she set a new World Record at the Vertical Blue Freediving Competition off Long Island, Bahamas.
Assisted only by a monofin, a noseclip and some weights (which she has to return to the surface with), Sara swam to 96 metres beneath sea level - and then swam back. Deeper than any other woman on the planet has swum to (without assistance). 3 minutes and 36 seconds of underwater swimming. Don’t even try it in the bath without a lifeguard close by!
Now being a professional freediver is not the same as being a professional footballer. You have to run your publicity, you have to find and look after your sponsors, you risk more than a broken leg and there are no agents looking after your income. And when you have done that, then you have to train (and rest and eat) to the level of an elite international athlete.
How does a girl from London overcome the Tigers of giving up her job, moving to Egypt, raising sponsorship and so on - before she contemplates facing the Tigers at 96 metres that successfully persuaded me to turn back for the surface at a measly 38 metres?
Well you can find out in her extraordinary blog. She also reveals the potency and success of Rule 5, for her, in one vital aspect of her work - raising her profile in the press for her sponsors.
Here’s a question for you before you visit Sara. You’re sitting with your laptop in a remote part of the Bahamas, on a bad internet connection with a dodgy, expensive, mobile signal, recovering from one of the toughest things you’ve ever done. How do you go about getting coverage of your project in the main section of the UK Times and on the front page of the International Edition the next day - when the G20 are meeting in London?
Go and be inspired.
And then use Rule 5 to gain a vital ally for your cause today!
And congratulations from us all, Sara!
Jim.
You can learn more about Rule 5 here