Who am I?

by Jim Lawless on July 27, 2010

An acquaintance of mine wanted to get preferential treatment when there was a delay to his Air France flight out of Paris. “Do you know who I am?” he demanded of the customer services manager on the information desk.

“Claude”, said the frenchman to his colleague, without looking up from the computer screen, “will you look in this man’s passport for him, he has forgotten who he is”

“Who am I” is seen as one of those big questions. Perhaps it needn’t be. Perhaps the size of it depends upon which side of the lens we are looking through. Looking at it from my side of the lens, I might wrangle with who I am and who I want to be with the help of a therapist or a business coach or a mate in the pub for many happy self-obsessed hours. The reality, though, is that those observing me from the other side of the lens are often well aware of who I am. It’s the sum of the things I have done and the promises I have kept.

Moving around to their side of the lens for a few hours is not nearly as much fun. But it is very illuminating as to who I really am.

I think that this works just as well when evaluating myself as a leader or discovering what my brand truly stands for.

Over to you.

Jim.

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